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Digital adopters of all budgets choosing the inkjet route have a plethora of options.
November 29, 2012
By: Steve Katz
Associate Editor
As digital printing technology continues to grow and expand within the label industry, so too does inkjet. The market’s growth has ushered in the emergence of a number of industry suppliers that offer inkjet machinery for a wide range of needs as well as budgets. “Globally, there are about 15 suppliers of narrow web inkjet presses for process color label printing,” states Bob Leahey, associate director at InfoTrends, a market research and strategic consulting firm for the production print and digital media industries. Leahey points out that while inkjet is still far behind electrophotography (EP) in terms of market acceptance in the label world, inkjet is much improved, though, in just the last two years. “The products are more reliable, the ink set is wider, and the users are more experienced,” he says, adding that several vendors now have good white inks. In the label industry, Leahey says, the appearance and resolution of output from EP label presses – for now – are often considered superior to output from inkjet. “EP generally has somewhat higher resolution. Also, most inkjet presses are UV curing, and while that speeds drying time and increases durability, UV cured images have a slight shine and a slight thickness that cut their usefulness for some brand owners. Also, the important food vertical is timid about UV cured print, out of concern for possible toxicity.” Like EP presses, inkjet presses are most often used in tandem with flexo or other conventional web presses. Both types of digital presses are highly capable of printing short runs of labels, and are competitive with flexo up to a fairly high level, generally at least 10,000 linear feet. And both types of presses are able to take over short runs in converters’ shops, leaving to flexo the jobs that it excels at – the longer runs. InfoTrends, which just completed a new digital label press forecast, estimates that inkjet systems accounted for $39 million in sales worldwide in 2011, and that sales will grow to $91 million in 2016. “Inkjet has a faster growth rate than EP, because it’s developing quickly and because it generally has lower first cost and running costs than EP presses do. A key part of the story for the next four years, though, will be the commercial placements of at least a few new, high end inkjet presses. Today, in the label market, inkjet printers are a viable, affordable and profitable digital printing option. What follows are descriptions of inkjet products from some of the label industry’s key suppliers, and the converting advantages the machinery provides. Allen Datagraph
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